Monday, January 26, 2015

HAVE BIG BRANDS RUINED FESTIVAL FASHION?

Festival lineups are out and the excitement is kicking in! With festivals becoming more and more popular within our culture, big brands are starting to catch up.

Fashion has always been a part of concert going whether we know it or not. So much of our culture has been influenced by festivals and they continue to effect our youth.
...but should be brands share in this? Does it ruin the vibe? Are they taking away from the free spirit and 100% pure expression of your being? Slowly but surely the festival apparel will stop being unique, people themselves won't influence the future of fashion- but rather companies.

Take ASOS for example, a popular clothing company. They recently launched a whole line dedicated to festival fashion.  Are they commercializing on something that used to be so individual? Or is this world doomed to be taken over by even more fringe, crop tops, booty shorts and flower crowns... ? (ugh that's so 2013)
http://www.asos.com/Festival-Shop/Cat/pgecategory.aspx?cid=7662&r=2

Tell me what you think. Is this "fashion" whipping clean our originality? Or have festivals turned into a feeding ground of cookie cutters?





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